Web Accessibility Increases Cyber Monday Sales

PROVIDENCE, RI–(Marketwired – November 27, 2017) – Full compliance with WCAG 2.0 web accessibility guidelines is both a practical and legal necessity for retailers. Cyber Monday is the perfect opportunity for retailers to boost sales and avoid costly lawsuits.

The Bureau of Internet Accessibility (BoIA) suggests some simple website changes to dramatically improve its level of accessibility. These changes can be a good starting point for any company’s journey toward full accessibility compliance. If an online retailer adjusts their website headings, navigation, and use of alt text to match the WCAG 2.0 guidelines, they will be a step ahead of their competition in two ways: (1.) They will open their market to the 7+ million people in the US with visual impairments and (2.) They will be able to start their defense against impending legal action from users who cannot access their services.

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