News

Luxury Institute: How a Simple Brand Health Assessment Can Reignite Your Business

NEW YORK, NY–(Marketwired – March 06, 2018) – Luxury Institute recently conducted an internal review of its database of client projects throughout its 15-year history, during which it has conducted hundreds of quantitative and qualitative studies. The Institute has served more than one thousand brands in dozens of global luxury and premium goods and services categories. The key objective of the review was to identify the critical tools that successful brands use to remain adaptive and agile over long periods of time despite the volatility and complexity of the markets.