Luxury Institute and EIX: Top 5 Reasons Why Your Brand Culture Process is Failing

NEW YORK, NY–(Marketwired – February 13, 2018) – Brand culture is always top-of-mind for the most successful and innovative CEOs and senior leadership. In fact, some CEOs like to call themselves the Chief Culture Officer; and that is a worthy goal. Brand culture is a process, not a project. Projects end while culture processes must live in perpetuity. By default, or by design, every notable brand has an active culture, each with a preponderance of positive and negative beliefs and behaviors, with average brands existing somewhere in between. Creating a very special humanistic culture that delivers consistent high performance from headquarters to the front-line seems like an unattainable goal to many senior executives, especially at large brands. Many see a false trade-off between high humanity and high performance. Like Uber’s culture, a culture can be toxic, and drown many good people in its wake. If the toxicity is allowed to flourish, enough negative factors will converge to take the brand down with it. It remains to be seen how Uber will fare. One thing is certain: until Uber creates a socially responsible and ethical culture that delivers fair value for all of the members of its ecosystem, its full potential will never be achieved. This applies to every brand, in all types of industries.

Luxury Institute Global Affluent Survey Shows Online Shopping More Popular Than Ever, While Stores Remain Focus Of High-End Sales

NEW YORK, NY–(Marketwired – February 06, 2018) – From only a fringe of total luxury sales one decade ago, online shopping continues to gain widespread adoption among high-income consumers who report that 38% of their luxury spending takes place on computers or mobile devices. Nonetheless, the physical store remains the preferred place to make a purchase for a majority of shoppers, according to New York-based Luxury Institute’s 2018 State of the Luxury Industry annual survey of affluent consumers from the United States, United Kingdom, France, Germany, Italy, Japan, China, and Mexico.

Luxury Executives Identify Top Priorities For 2018, Focus On Orchestrating Harmony Between Online And In-Store Presence

NEW YORK, NY–(Marketwired – February 01, 2018) – Luxury Institute CEO Milton Pedraza addressed the sixth annual Luxury FirstLook 2018: Exclusivity Redefined conference, a forum for luxury business issues organized by Luxury Daily, and attended by executives from dozens of firms that operate in luxury goods and services categories. Joined by Luxury Daily Editor in Chief Mickey Alam Khan, Pedraza provided year-ahead outlooks for several luxury categories, along with insights into consumer shopping preferences.

Luxury Is Dead, Long Live Luxury: Industry Executives Reveal Myths And Realities Of Today’s Luxury Market, And How To Thrive In 2018

NEW YORK, NY–(Marketwired – January 30, 2018) – Executives and key decision makers from hundreds of firms in the luxury market recently gathered at the Time Warner Center on Columbus Circle in New York City to gain insights into issues facing luxury providers across multiple categories at the sixth annual Luxury FirstLook 2018: Exclusivity Redefined conference. Exploring a range of topics including advertising, marketing, retail, media, Internet, social, mobile and geopolitics, the event is organized by Luxury Daily as a forum for luxury business issues, opportunities, and challenges in the year ahead.